Earth & Dawn Double Tea Tin Gift Set

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Jing Sheng Yu Product:Land & Sun Gift Box

December 2021

Permanent Revolution of Tea

The English tagline of the brand, “Permanent Revolution of Tea,” is rooted in my belief in transforming and redefining Taiwanese tea culture. From a single cup of tea, I stepped into the world of Taiwanese tea. That moment ignited a dream—to create change, to reimagine what Taiwanese tea could be, and ultimately to bring it to the world.
Through this journey, I have come to deeply understand that everything we see in today’s world—the many moments of everyday life and the beauty worth cherishing—exists because of the “revolutions” carried out by those who came before us. This realization often leads me to ask: when I wake up tomorrow morning, could a new revolution emerge, once again reshaping the way we live? I believe the answer is undoubtedly yes.
What is considered “new” today will inevitably become “old” tomorrow. The only constant in this world is change. If I am to commit myself to a lifelong mission, to build a brand that endures for a hundred years, and to bring Taiwanese tea onto the global stage, I must accept that what I create and cherish today may one day be questioned, replaced, or even abandoned by society.
For this reason, I remind myself that continuous renewal must begin from within. Only by learning to question and negate who I am today can I sustain the momentum to innovate and evolve—step by step, turning dreams into reality as time moves forward and the world continues to change.

Starting with the Land and Sun gift box, nature is embraced as a metaphor for ‘permanent evolution.

Taiwanese tea is a gift bestowed by this island. The land patiently nurtures its refined flavors, and through mindful tasting, one experiences a quiet harmony between people and nature—an appreciation of the soil, the climate, and the natural world.

In 2023, Jing Sheng Yu introduced the “Land & Sun” gift box, inspired by the philosophy of perpetual evolution and expressed through imagery drawn from the natural world. With heartfelt reverence for the blessings of the earth, we reflect on the cycles of life and the accumulation of wisdom. Together with you, we welcome the arrival of the rising sun—its warmth gently embracing both your heart and ours. Within the aroma of tea, we hope you find the beauty of everyday moments, transform the hope of dawn into courage, and allow the gentle breath of life to blossom quietly within your heart.

Land Gift Box

Lightly Roasted Dongding & Aged Dongding Oolong

Rooted in tradition yet refined for today, Taiwanese tea continues to evolve with timeless excellence.
The Eternal Gift Box presents the iconic Taiwanese tea, Dong Ding Oolong, expressed through a range of carefully crafted flavor profiles.
Featuring both lightly roasted and aged cellar-matured styles, this collection offers a refined tasting journey that showcases the enduring and ever-evolving character of Taiwanese tea.

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Sun Gift Box

Lishan Oolong & Guei Fei Tea

Selected for the purest and finest flavors Taiwan has to offer, this gift set lets you experience the profound value within Taiwanese tea.
The Rising Sun Gift Box invites you to savor the natural beauty of Taiwan.
Featuring Qingxin Oolong expressed through different processing methods, it guides you to experience the timeless evolution of Taiwanese tea.

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