京盛宇產品設計：光之茶｜京盛宇 Jing Sheng Yu

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Jing Sheng Yu Product:Glow of Tea

September 2020

The Light of Tea series was planned and designed by combining my personal preferences with what the brand needed in response to the current landscape.
Because of that, it has become my favorite product and a series that I feel especially connected to.

Mark Rothko

I’ve always been deeply drawn to the artist Mark Rothko.His paintings use large blocks of color to express emotion and convey messages. They may look simple at first glance, but they carry a powerful sense of feeling.
In the past, Jing Sheng Yu has already created several products that communicate ideas through color. Because I’m so attracted to the simplicity and strength of large color fields, I often found myself thinking about how this style could be applied to different products.

From Tea Beverages to Tea Bags

The year 2020 became a turning point, as the pandemic spread rapidly across the world and disrupted the daily lives of most people.
For Jing Sheng Yu, the carefully practiced ritual of hand-brewed tea using Yixing clay teapots—something we had always held close—suddenly became much harder to share.
As the pandemic intensified and the physical economy was deeply affected, bringing this cup of tea to more people felt increasingly out of reach.
Even so, I kept asking myself how the beauty of Taiwanese tea could be brought closer to everyday life. Late at night, I would often turn on the television without thinking, casually flipping through channels. I told myself I was “looking for inspiration,” but in truth, it was a quiet way of releasing the sense of powerlessness and pressure that came with life during the pandemic.

One night, I happened to watch a documentary about a tea bag factory in the UK. It talked about how deeply the British love tea—so much so that they even developed equipment that allowed soldiers to boil water and make tea inside tanks while fighting on the battlefield.
To think that even during war, people didn’t forget to drink tea—it was genuinely fascinating. The documentary also mentioned that the UK is home to the world’s largest tea bag factory, where tea leaves from all over the world are brought in, selected for flavor, graded, and blended before being made into tea bags and distributed across the globe.
It also revealed that of all the tea produced worldwide, 96% is sold in the form of tea bags, while only 4% is sold as loose-leaf tea.

Color = Flavor

After watching that documentary, the Glow of Tea series naturally came into being.As hand-brewed tea beverages became increasingly difficult to promote due to real-world constraints, it felt like the right moment to transform each tea into tea bags—something most people could brew easily, without burden.

At the same time, we used large blocks of color to represent each tea’s flavor, creating a system where choosing a color became the same as choosing a flavor.
Without the need to absorb written information, tea could be selected intuitively—much like how Mark Rothko used color fields to express emotion and convey meaning.In this way, choosing tea no longer had to be a difficult or intimidating process.

A Product I Personally Buy Again and Again

To be honest, in the past, because I brewed tea using Yixing clay teapots, I rarely used tea bags. But after Glow of Tea series was introduced, the packaging was so beautiful that I found myself purchasing it again and again—placing it on my office desk and on the shelves at home.
Before I knew it, I had also begun brewing and drinking tea with tea bags more often. The pandemic changed the world in so many ways, and I never expected it would quietly and gradually change the way I drink tea as well.

Alishan Jingsyuan Tea Bags 15count Pack of 1 Glow of Tea Series

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Alishan Jingsyuan Tea Bags 15count Pack of 1 Glow of Tea Series

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